How an idea became a reality: making clothes for dogs

After a long time talking about dogs, breeds, food, and pet accessories, we are going to tell you something about ourselves:

Often, it’s the most difficult part of a company—telling its beginnings, how to start an exciting project from scratch, the enthusiasm you put into making everything perfect, the desire for customers to be happy with the product, and gradually building a community where people can consult and turn to if they have any questions.

From the moment the idea crossed our minds until setting up the entire company, finding a name, a brand, a logo… all those things that seem easy, but aren’t… we took small but firm steps, knowing it was an endless race where we had to give much more than just our best… We had the idea, and the rest came little by little.

For dog beds, we have a differentiating product, something that hadn't been seen before. We wanted to give a twist to everything existing in the pet bed market. We wanted to make quality items with a dual purpose: comfortable for pets but also fully integrated into home décor.

For dog clothing, we knew we didn't want to follow the norm; we needed to add a more urban, more casual touch… that's when inspiration struck from current global fashion collections.

Why not combine street fashion with what we wanted for our dogs?

From then on, dogs would go for walks with a distinguished and elegant touch. They would become the envy of the neighborhood, with the best dog coat on the market!

To this, we must add that we produce all our products in Spain, with small local factories, and thus, we control the production process to the maximum to ensure a quality product. The materials used are innovative: waterproof padded fabrics, state-of-the-art technical fabrics, the best cotton fabrics, merino wool, and for dog collars we only use premium leather with distinguished colors and iron and brass fittings…

Initially, we only sold through our online pet store, and currently also in specialized stores across Europe.

The main thing is to thank you for your support and following on social media and brand awareness. None of this would be possible without you.

It has been a complicated journey, but we believe in our ideas, and every day we strive to design the best pet products on the Spanish and international market.

After Interzoo 2018, our first international fair, we learned a lot about what customers want and what they truly need. For this, we are constantly searching for the best pet products, as they are part of our family and deserve all the care.

The tQel team loves animals, and our official testers, our dachshunds, wander through the office daily, supervising the work.

Customer service is paramount to us, and your opinions help us improve. That's why we like to exchange opinions through social media, our blog, and website. Let's start building a community of people who love their pets!

We hope you liked hearing about our beginnings. They haven't been easy, but we are proud of them and of seeing how, with a lot of effort and perseverance, our dream has become a way of life.

If you have any questions, leave them in the comments.

Until the next post,